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270
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187
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144
Wiedmann, Klaus-Peter
123
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118
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100
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93
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82
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81
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79
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77
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76
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75
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73
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73
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70
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70
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67
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65
Malhotra, Naresh K.
65
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61
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60
Ahlert, Dieter
59
Kuß, Alfred
56
Herrmann, Andreas
55
Reinecke, Sven
53
Baumgarth, Carsten
52
Simon, Hermann
52
Keller, Kevin Lane
49
Vargo, Stephen L.
49
Franses, Philip Hans
48
Krafft, Manfred
48
Lusch, Robert F.
48
Wirtz, Bernd W.
48
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47
Nufer, Gerd
46
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American Marketing Association
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Haufe-Lexware GmbH & Co. KG
54
Springer Gabler <Firma>
43
Books on Demand GmbH <Norderstedt>
40
Verlag Franz Vahlen
36
Edward Elgar Publishing
34
IGI Global
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OECD
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Fördergesellschaft Marketing an der Universität Augsburg
31
National Bureau of Economic Research
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Springer-Verlag GmbH
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26
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19
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17
Erich Schmidt Verlag
17
Nomos Verlagsgesellschaft
16
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16
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15
Friedrich-Schiller-Universität Jena
15
Technische Universität Braunschweig
15
Campus Verlag
14
NetLibrary, Inc
13
Academy of Marketing Science
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Information Resources Management Association
12
Business & Economics Society International
11
Chartered Institute of Marketing
11
Harvard Graduate School of Business Administration
11
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571
Industrial marketing management : the international journal for industrial and high-tech firms
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382
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367
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354
Europäische Hochschulschriften / 5
281
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248
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226
European journal of marketing : EJM
222
Journal of the Academy of Marketing Science
214
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195
Lehrbuch
190
Marketing theory
172
Journal of historical research in marketing
163
Marketing intelligence & planning
152
The journal of business & industrial marketing
145
Journal of marketing communications
142
Journal of marketing education : JME
134
Journal of retailing and consumer services
133
Management science : journal of the Institute for Operations Research and the Management Sciences
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
essentials
129
Journal of macromarketing : examining the interactions among markets, marketing, and society
128
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101
Gabler Research
99
Marketing : ZFP ; journal of research and management
95
Journal of macromarketing
93
Psychology & marketing
92
Neue betriebswirtschaftliche Forschung : Nbf
90
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
89
AMS review : official publication of the Academy of Marketing Science
85
Business horizons
85
Marketing science
85
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
85
Journal of marketing management : JMM ; journal of the Academy of Marketing
84
Asia Pacific journal of marketing and logistics
83
The marketing review
83
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ECONIS (ZBW)
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17,644
RePEc
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Other ZBW resources
2,569
BASE
1,914
EconStor
294
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1
Handbook of relationship
marketing
Sheth, Jagdish N.
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001421986
Saved in:
2
Marketing
strategy and management
Baker, Michael John
-
2000
-
3. ed.
Persistent link: https://www.econbiz.de/10001430349
Saved in:
3
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
4
Markt und Unternehmung : Handlungsfelder des
Marketing
Hammann, Peter
;
Palupski, Rainer
;
Gathen, Andreas von der
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
Saved in:
5
Handels-
Marketing
Haller, Sabine
-
2001
-
2., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001599517
Saved in:
6
Marketing-Management
: Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
-
2001
-
10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001544311
Saved in:
7
Marketing-Management
: Märkte, Marktinformationen und Marktbearbeitung
Sander, Matthias
-
2004
Persistent link: https://www.econbiz.de/10001761212
Saved in:
8
Marketing
; [Hauptbd.]
Böcker, Franz
;
Helm, Roland
-
2003
-
7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001764914
Saved in:
9
Marketingmanagement
: Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Saved in:
10
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
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