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A history of the concept of branding : practice and theory
Bastos, Wilson; Levy, Sidney J. - In: Journal of historical research in marketing 4 (2012) 3, pp. 347-368
Persistent link: https://www.econbiz.de/10009621254
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How and why conversational value leads to happiness for experiential and material purchases
Bastos, Wilson; Brucks, Merrie - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 598-612
Persistent link: https://www.econbiz.de/10011755392
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A new look at employee happiness : how employees' perceptions of a job as offering experiences versus objects to customers influence job-related happiness
Bastos, Wilson; Barsade, Sigal G. - In: Organizational behavior and human decision processes : … 161 (2020), pp. 176-187
Persistent link: https://www.econbiz.de/10012428927
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Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson; Moore, Sarah G. - In: Journal of business research : JBR 130 (2021), pp. 110-123
Persistent link: https://www.econbiz.de/10012544769