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Toward a more nuanced understanding of the statistical properties of a median split

Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665

Persistent link: https://www.econbiz.de/10011411590

The median split : robust, refined, and revived

Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704

Persistent link: https://www.econbiz.de/10011411596

Marketing Research on Environmental Sustainability

Iacobucci, Dawn; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept, (pp. 261-292). 2020

This chapter reviews marketing scholarship on environmental sustainability. The literature covers several themes of both consumer behavior and firm-level topics. Consumer issues include their assessment of efficacy and the extent to which they are aware and sensitive to environmental issues....

Persistent link: https://www.econbiz.de/10015088451

Reidentification risk in panel data : protecting for k-anonymity

Li, Shaobo; Schneider, Matthew J.; Yu, Yan; Gupta, Sachin - In: Information systems research : ISR 34 (2023) 3, pp. 1066-1088

Persistent link: https://www.econbiz.de/10014383702

Large-change forecast accuracy : reanalysis of M3-Competition data using receiver operating characteristic analysis

Gorr, Wilpen L.; Schneider, Matthew J. - In: International journal of forecasting 29 (2013) 2, pp. 274-281

Persistent link: https://www.econbiz.de/10009743414

ROC-based model estimation for forecasting large changes in demand

Schneider, Matthew J.; Gorr, Wilpen L. - In: International journal of forecasting 31 (2015) 2, pp. 253-262

Persistent link: https://www.econbiz.de/10011474041

Protecting customer privacy when marketing with second-party data

Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 593-603

Persistent link: https://www.econbiz.de/10011758008

Forecasting sales of new and existing products using consumer reviews : a random projections approach

Schneider, Matthew J.; Gupta, Sachin - In: International journal of forecasting 32 (2016) 2, pp. 243-256

Persistent link: https://www.econbiz.de/10011596734

A flexible method for protecting marketing data : an application to point-of-sale data

Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science 37 (2018) 1, pp. 153-171

Persistent link: https://www.econbiz.de/10011818484

Marketing research on environmental sustainability

Iacobucci, Down; Gabriel, Marcelo L. D. S.; Schneider, … - In: Continuing to broaden the marketing concept : making …, (pp. 261-292). 2020

Persistent link: https://www.econbiz.de/10012321237