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Journal of business research : JBR
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ECONIS (ZBW)
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The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin
;
Wang, Shuman
;
Yu, Xiaolei
;
Kim, Kyung Hoon
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Saved in:
2
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
3
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Enhancing parasocial brand experience and brand equity : unleashing the advantages of ChatGPT service
Wang, Shuman
;
Yuan, Chunlin
;
Moon, Hakil
;
Kim, Kyung Hoon
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015333837
Saved in:
5
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation
Wang, Shuman
;
Yuan, Chunlin
;
Liu, Yue
;
Moon, Hakil
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
6
,
pp. 1520-1537
Persistent link: https://www.econbiz.de/10015210535
Saved in:
6
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
Saved in:
7
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
8
Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Yu, Xiaolei
;
Cheng, Xuxiang
;
Kim, Kyung Hoon
;
Wang, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
12
,
pp. 3410-3426
Persistent link: https://www.econbiz.de/10015211016
Saved in:
9
Product design innovation and customer value : cross-cultural research in the United States and Korea
Moon, Hakil
;
Miller, Douglas R.
;
Kim, Sung Hyun
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009703654
Saved in:
10
Supplier and customer involvement in new product development stages : implications for new product innovation outcomes
Moon, Hakil
;
Johnson, Jean L.
;
Mariadoss, Babu John
; …
- In:
International journal of innovation and technology …
15
(
2018
)
1
,
pp. 1850004-1-21
Persistent link: https://www.econbiz.de/10011869348
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