We take a motivated reasoning perspective to examine the robust finding that a seller's willingness to accept (WTA) to give up a good is typically higher than a buyer's willingness to pay (WTP) to obtain the good. We propose that the seller/buyer role and/or the WTA/WTP elicitation activate...

Price-matching refunds are frequently used by sellers as part of their overall pricing strategy. While previous research on price-matching refunds has focused on providing a rationale for its existence, our focus is on the financial aspect of such pricing policies. In particular, we contend that...