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Advertising regulations in pharmaceutical markets : product versus enlightenment

Ishida, Junichiro; Takahara, Tsuyoshi - 2019

This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … promote their own specific products under product DTCA, whereas they can only advertise the presence of a disease and its … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the …

Persistent link: https://www.econbiz.de/10012024745

Hospitals and the generic versus brand-name prescription decision in the outpatient sector

Pruckner, Gerald J.; Schober, Thomas - 2016

Healthcare payers try to reduce costs by promoting the use of cheaper generic drugs. We show strong interrelations in drug prescriptions between the inpatient and outpatient sectors by using a large administrative dataset from Austria. Patients with prior hospital visits have a significantly...

Persistent link: https://www.econbiz.de/10011570769

The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs

Rubin, Paul H.; Atherly, Adam - 2014

In this paper we use published information to provide analyze the economic value of Direct to Consumer (DTC) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a drug in generating prescriptions; and the effect of...

Persistent link: https://www.econbiz.de/10014047829

The Impact of Direct-to-Consumer Advertising of Cholesterol Reducing Drugs on Diagnosis and Treatment of Cholesterol

Yang, Hae Kyung; Mathios, Alan D.; Avery, Rosemary J.; … - 2007

This paper examines the impact of Direct-to-Consumer Advertising (DTCA) of cholesterol-reducing drugs (statins) on … show that there is a positive and significant effect of DTCA exposure on getting diagnosed, purchasing statins and … exercising regularly, but the effect of DTCA exposure largely goes away with the exception of exercise when we control more …

Persistent link: https://www.econbiz.de/10014049645

Fishy Gifts : Bribing with Shame and Guilt

Ong, David - 2013

Gifts are often used where the institutions of contracting do not exist, or are underdeveloped, as in emerging markets, or otherwise unenforceable, as with illicit transactions in developed markets. The following is an analysis of gifts in the context of belief preferences with unobservable...

Persistent link: https://www.econbiz.de/10014212848

Umbrella Branding in Pharmaceutical Markets

Suppliet, Moritz - 2017

Umbrella branding is a marketing practice whereby multi-product firms leverage their reputation across different product categories. This paper investigates how advertising in the market of over-the-counter (OTC) drugs affects the decision to buy prescription drugs from a promoted brand name. I...

Persistent link: https://www.econbiz.de/10012947424

Advertising Regulations in Pharmaceutical Markets : Product versus Enlightenment

Ishida, Junichiro - 2019

Persistent link: https://www.econbiz.de/10012897821

Should product-specific advertisement be regulated in pharmaceutical markets?

Ishida, Junichiro; Takahara, Tsuyoshi - 2022

This paper examines the optimal content regulation of DTCA by comparing two forms of DTCA-product-specific and category …-specific-and identifies a key tradeoff which underlies this policy debate. Our analysis suggests that the optimal form of DTCA depends … crucially on the cost effectiveness of DTCA and the market-size distortion induced by DTCA. When the cost of advertisement is …

Persistent link: https://www.econbiz.de/10013329470

Promoting Wellness or Waste? Evidence from Antidepressant Advertising

Shapiro, Bradley - 2020

It is taken as given by many policy makers that Direct-to-Consumer Advertising of prescription drugs drives inappropriate patients to treatment. Alternatively, advertising may provide useful information that causes appropriate patients to seek treatment. I study this dynamic in the context of...

Persistent link: https://www.econbiz.de/10014033798

Advertising in Health Insurance Markets

Shapiro, Bradley - 2019

The effects of television advertising in the market for health insurance are of distinct interest to both firms and regulators. Regulators are concerned about firms potentially using ads to "cream skim," or attract an advantageous risk pool, as well as the potential for firms to use...

Persistent link: https://www.econbiz.de/10014034968