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What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik; Sanyal, Shamindra Nath; Mazumder, Rabin - In: Journal of international consumer marketing 36 (2024) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10009770352
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Importance of brand equity and distribution in competitive business environment : an Indian case studies approach
Sanyal, Shamindra Nath; Banerjee, Asok Kumar - In: Brand research : [an outcome of the second …, (pp. 37-51). 2009
Persistent link: https://www.econbiz.de/10009623343
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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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Integrated marketing channels
Datta, Saroj Kumar; Sanyal, Shamindra Nath - In: Strategic marketing management in Asia : case studies …, (pp. 403-424). 2017
Persistent link: https://www.econbiz.de/10011596848
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Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip; Sanyal, Shamindra Nath - In: Qualitative market research : an international journal 20 (2017) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
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Organisational commitment of working women : the role optimisation
Maiti, Rooprekha Baksi; Sanyal, Shamindra Nath - In: International journal of management practice : IJMP 16 (2023) 2, pp. 212-232
Persistent link: https://www.econbiz.de/10014315856
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359