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Negative eWOM on social media...
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The power to voice my hate! : exploring the effect of brand hate and perceived social media power on negative eWOM
Sharma, Isha
;
Jain, Kokil
;
Gupta, Ritu
- In:
Journal of Asia Business Studies
16
(
2022
)
4
,
pp. 652-675
Persistent link: https://www.econbiz.de/10013362362
Saved in:
2
Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of business research : JBR
121
(
2020
),
pp. 696-712
Persistent link: https://www.econbiz.de/10012417388
Saved in:
3
An empirical study of factors determining wearable fitness tracker continuance among actual users
Jain, Kokil
;
Sharma, Isha
;
Singh, Gurinder
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 83-109
Persistent link: https://www.econbiz.de/10012056250
Saved in:
4
An empirical investigation of factors determining actual usage of entertainment streaming apps in India
Kulshrestha, Vishal
;
Jain, Kokil
;
Sharma, Isha
- In:
International journal of business intelligence research …
12
(
2021
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014307184
Saved in:
5
Motives of the self and brand hate
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 708-725
Persistent link: https://www.econbiz.de/10013535924
Saved in:
6
The role of organizational culture and voluntariness in the adoption of artificial intelligence for disaster relief operations
Behl, Abhishek
;
Chavan, Meena
;
Jain, Kokil
;
Sharma, Isha
; …
- In:
International journal of manpower
43
(
2022
)
2
,
pp. 569-586
Persistent link: https://www.econbiz.de/10013358866
Saved in:
7
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
8
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu
;
Singh, Gurinder
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Saved in:
9
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
10
Special Issue: the dark side of Brand-Based Online Communities : the role of culture
Behl, Abhishek
(
ed.
);
Jain, Kokil
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014390303
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