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The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn; Gong, Zijian; Reichert, Tom - In: International journal of advertising : the review of … 40 (2021) 5, pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
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Redefining rational and emotional advertising appeals as available processing resources : toward an information processing perspective
Gong, Zijian; Cummins, R. Glenn - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 277-299
Persistent link: https://www.econbiz.de/10012179123
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This offer self-destructs in 3... 2... 1... : improving the effectiveness of "that's-not-all" techniques in promotional emails
Gong, Zijian; Bichard, Shannon L. - In: Journal of promotion management : JPM 24 (2018) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10011875324
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - In: Innovation in advertising and branding communication, (pp. 117-135). 2021
Persistent link: https://www.econbiz.de/10012391658
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Consumer response to selfies in advertisements : visual rhetoric for the Me Me Me Generation
Holiday, Steven; Loof, Travis; Cummins, R. Glenn; … - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 123-146
Persistent link: https://www.econbiz.de/10012243112