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Engaging the sales force in digital solution selling : how sales control systems resolve agency problems to create and capture superior value

Tienken, Christoph; Classen, Moritz; Friedli, Thomas - In: European journal of marketing 57 (2023) 3, pp. 794-833

Persistent link: https://www.econbiz.de/10014226013

Managing Industrial Services : From Basics to the Emergence of Smart and Remote Services

Friedli, Thomas (ed.); Osterrieder, Philipp (ed.); … - 2021 - 1st ed. 2021.

Part I: Theoretical Considerations -- Introduction to Managing Industrial Services -- Servitization of Manufacturing Companies -- Fundamentals of Industrial Service Management -- Service Strategy -- Organizational Structure -- Service Innovation -- Service Sales -- Service Operations -- Customer...

Persistent link: https://www.econbiz.de/10012585316

Eight organizational enablers of digital service-sales ambidexterity in industrial firms

Classen, Moritz; Friedli, Thomas - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2142-2155

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Toward digital service-sales ambidexterity in industrial firms : a microfoundations perspective

Classen, Moritz - 2022

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Technologiemanagement : Modelle zur Sicherung der Wettbewerbsfähigkeit

Friedli, Thomas - 2006

Das Buch behandelt einen integrierten Managementansatz zur Sicherung einer längerfristigen Wettbewerbsfähigkeit, ausgehend von der aktuellen Situation produzierender Unternehmen in Westeuropa . Es erlaubt Unternehmen, abhängig von der jeweils spezifischen Umfelddynamik, die notwendige...

Persistent link: https://www.econbiz.de/10002259696