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Business to business marketing...
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Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
2
Business-to-business marketing management : a global perspective
Blythe, Jim
;
Zimmerman, Alan S.
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003078067
Saved in:
3
Business to business marketing management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011661192
Saved in:
4
The economics of counterfeit trade : governments, consumers, pirates and intellectual property rights
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
-
2009
Persistent link: https://www.econbiz.de/10003738827
Saved in:
5
Contending with Chinese counterfeits : culture, growth, and management responses
Zimmerman, Alan S.
- In:
Business horizons
56
(
2013
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10009732767
Saved in:
6
Essentials of export marketing
Fitzpatrick, Peter B.
;
Zimmerman, Alan S.
-
1985
Persistent link: https://www.econbiz.de/10000706392
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7
Evidence of managerial response to the level of consumer complicity, pirate activity, and host country enforcement of counterfeit goods : an exploratory study
Chaudhry, Peggy
;
Peters, Jonathan
;
Zimmerman, Alan S.
; …
- In:
Multinational business review
17
(
2009
)
4
,
pp. 21-44
Persistent link: https://www.econbiz.de/10003925916
Saved in:
8
Preserving intellectual property rights : managerial insight into the escalating counterfeit market quandary
Chaudhry, Peggy E.
;
Zimmerman, Alan S.
;
Peters, Jonathan R.
- In:
Business horizons
52
(
2009
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10003859109
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9
High-tech outsourcing : a benefit-cost framework
Gordon, Cameron E.
;
Zimmerman, Alan S.
- In:
The American economist : journal of Omnicron Delta …
51
(
2007
)
1
,
pp. 97-105
Persistent link: https://www.econbiz.de/10003496873
Saved in:
10
Protecting intellectual property rights : the special case of China
Zimmerman, Alan S.
;
Chaudhry, Peggy E.
- In:
Journal of Asia Pacific business
10
(
2009
)
4
,
pp. 308-325
Persistent link: https://www.econbiz.de/10003940601
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