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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
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Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo; Suggala, Susmita; Agarwal, Dhruv - In: International journal of business competition and … 8 (2022) 1/2, pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
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An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions : an attribution theory perspective
Pandey, Sudhir; Thomas, Sujo; Bhatt, Viral; Patel, Ritesh; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 541-554
Persistent link: https://www.econbiz.de/10015190541
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Predicting online donation intention in donation-based crowdfunding apps : a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns
Bhatt, Viral; Pandey, Sudhir; Patel, Ritesh; Ghodake, … - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 80-104
Persistent link: https://www.econbiz.de/10015191893
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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh; Bhatt, Viral; Thomas, Sujo; Trivedi, Twinkle - In: International review on public and non-profit marketing 21 (2024) 1, pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
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Development of modern retailing in India : it’s impacts on distribution and procurement networks and changing consumption pattern
Sinha, Piyush Kumar; Gokhale, Srikant; Thomas, Sujo - 2012
Persistent link: https://www.econbiz.de/10009699752
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Organized retailing of horticultural commodities
Sinha, Piyush Kumar; Thomas, Sujo - 2012
Persistent link: https://www.econbiz.de/10009699756
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Cause related marketing : an Indian overview
Kureshi, Sonal; Thomas, Sujo - 2014
Persistent link: https://www.econbiz.de/10010370318
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The legal structure and framework of luxury goods market in India : competitive or restrictive growth?
Sinha, P. K.; Thomas, Sujo; Patel, Ritesh - 2015
Persistent link: https://www.econbiz.de/10010510771
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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373
Persistent link: https://www.econbiz.de/10011715078