Within a shifting political and economic context, reshaped Destination Management Organisations (DMOs) in England are expected to deliver well beyond traditional activities related to marketing and promotion of destinations. Yet, such delivery processes are to happen in light of the increasingly...

Purpose – This paper aims to provide an exploratory investigation into contemporary interpretation methods used in historic gardens and their fundamental role in enhancing the visitor experience and sense of a place.Design/methodology/approach – A series of semi-structured interviews (n =...

Purpose : The purpose of this chapter is to critically evaluate the implementation of technologies from the perspective of guest services, innovation and visitor experiences. The paper focuses on the value of robots, service automation and artificial intelligence in hospitality and examines...

Urban areas have long been regarded as an integral part of contemporary tourism activities. From large metropolitan areas to small historic cities, urban environments now represent an important aspect for business and trade, but also for tourism and leisure. Although the significance of urban...

This paper aims to analyse the use of branding and market segmentation from a hotel marketing perspective. The use of branding has enabled market segmentation and delivered financial and organisational growth for hotel operators. This application of marketing has increased value for the...

This short essay explores the changing theoretical conceptualisations of heritage and heritage tourism. The paper argues that heritage tourism has undergone an ontological expansion cluring the last few decacles and now focuses more on the way we experience heritage sites rather than static...

The rapid development of tourism in the last few decades has transformed many religious sites into important tourism attractions attracting both pilgrims and tourists. However, in many developing countries, numerous factors have hindered such development largely due to political, economic or...