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Beziehungsmarketing
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15
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Brodie, Roderick J.
82
Fehrer, Julia
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Hollebeek, Linda D.
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Nenonen, Suvi
9
Storbacka, Kaj
8
Brodie, Roderick
7
Di Benedetto, C. Anthony
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Juric, Biljana
7
Lindgreen, Adam
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Frethey-Bentham, Catherine
6
Ilić, Ana
5
Jurić, Biljana
5
Peters, Linda D.
5
Starr, Richard G., Jr.
5
Armstrong, J. Scott
4
Baker, Jonathan J.
4
Breidbach, Christoph F.
4
Conduit, Jodie
4
Glynn, Mark S.
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Li, Loic Pengtao
4
Bahar, Varqa Shamsi
3
Benson-Rea, Maureen
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Hollebeek, Linda
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Libai, Barak
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Naudé, Peter
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2
Sajtos, Laszlo
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
15
Marketing theory
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Journal of service research : JSR
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Journal of business research : JBR
6
Australasian marketing journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Managing service quality : MSQ ; an international journal
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Marketing theory : a student text
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Qualitative market research : an international journal
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Small business and entrepreneurship ; Vol. 4
1
The Routledge companion to contemporary brand management
1
The Routledge handbook of service research insights and ideas
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The SAGE handbook of marketing theory
1
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1
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ECONIS (ZBW)
Other ZBW resources
36
OLC EcoSci
30
RePEc
19
BASE
2
USB Cologne (EcoSocSci)
1
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1
Certification and authentication of brand value propositions
Starr, Richard G., Jr.
;
Brodie, Roderick J.
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Saved in:
2
The Mindcam methodology: perceiving through the native's eye
Starr, Richard G., Jr.
;
Fernandez, Karen V.
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 168-182
Persistent link: https://www.econbiz.de/10003458879
Saved in:
3
From channel integration to platform integration : capabilities required in hospitality
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 19-40
Persistent link: https://www.econbiz.de/10012513126
Saved in:
4
Coopetition with platforms : balancing the interplay of cooperation and competition in hospitality
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013194288
Saved in:
5
On the same boat but singing a different tune : coopetition between hotels and platforms close to customers
Bahar, Varqa Shamsi
;
Nenonen, Suvi
;
Starr, Richard G., Jr.
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 52-69
Persistent link: https://www.econbiz.de/10014230254
Saved in:
6
A negative actor engagement scale for online knowledge-sharing platforms
Li, Loic Pengtao
;
Frethey-Bentham, Catherine
;
Juric, Biljana
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10014228872
Saved in:
7
Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J.
- In:
New Zealand economic papers
19
(
1985
),
pp. 35-59
Persistent link: https://www.econbiz.de/10001009611
Saved in:
8
Academic interface with marketing practice : leading and following and not losing the way?
Brodie, Roderick J.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 177-178
Persistent link: https://www.econbiz.de/10008653779
Saved in:
9
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
10
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
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