New technologies have challenges to overcome when applying it to new products. New products depend on the technological and market novelties. Therefore, the term product innovativeness is defined as the technological and market degree of novelty. For several industries, the nanotechnology has...

Purpose - In a context where the process of creation of technology and innovation for agriculture is being disrupted at a fast pace, the authors proposed to study one of the most prominent agtech innovation ecosystems. Therefore, this paper aims to identify key characteristics that make...