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The influence of B to B firms...
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Lieferantenmanagement
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Kooli, Kaouther
26
Tzempelikos, Nektarios
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Wright, Len Tiu
8
Foroudi, Pantea
7
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5
Binsardi, Arnaz
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Dennis, Charles
3
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Journal of business-to-business marketing
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3
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ECONIS (ZBW)
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Cross-cultural determinants of global account management : findings from B2B services
Lautenschlager, Christian
;
Tzempelikos, Nektarios
; …
- In:
Industrial marketing management : the international …
123
(
2024
),
pp. 358-371
Persistent link: https://www.econbiz.de/10015168482
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2
Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Lichtenthal, …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
Saved in:
3
What drives B-to-B marketers in emerging countries to use social media sites?
Kooli, Kaouther
;
Tzempelikos, Nektarios
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012196299
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4
Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
;
Kooli, Kaouther
;
Stone, Merlin
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012259329
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5
Top management commitment and involvement and their link to key account management effectiveness
Tzempelikos, Nektarios
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10010526574
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6
Business-to-business marketing in the light of the evolution of the business environment
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 101-104
Persistent link: https://www.econbiz.de/10012623616
Saved in:
7
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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8
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
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9
Women empowerment : challenges and opportunities for sustainable development goals
Gupta, Suraksha
;
Wei, Mingxue
;
Tzempelikos, Nektarios
; …
- In:
Qualitative market research : an international journal
27
(
2024
)
4
,
pp. 608-630
Persistent link: https://www.econbiz.de/10015324672
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10
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
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