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Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
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2
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
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3
Influencer marketing and authenticity in content creation
Kapitan, Sommer
;
Van Esch, Patrick
;
Soma, Vrinda
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 342-351
Persistent link: https://www.econbiz.de/10013435334
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4
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
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5
Can behavioral biometrics make everyone happy?
Killoran, Jayson
;
Cui, Yuanyuan
;
Park, Andrew
;
Van …
- In:
Business horizons
66
(
2023
)
5
,
pp. 585-591
Persistent link: https://www.econbiz.de/10014382981
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6
The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan
;
Van Esch, Patrick
;
Eskridge, Brad
; …
- In:
Business horizons
68
(
2025
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
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7
Using Artificial Intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials : the "consider" framework
Van Esch, Patrick
;
Cui, Yuanyuan
;
Heilgenberg, Kerstin
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10015137996
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8
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
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9
Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick
;
Mente, Margaret
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
Saved in:
10
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10011875425
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