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1
What motivates users' viewing and purchasing behavior motivations in live streaming : a stream-streamer-viewer perspective
Zheng, Shiyong
;
Chen, Jiada
;
Liao, Junyun
;
Hu, Hsin-Li
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014251995
Saved in:
2
Apology or gratitude? : the effect of communication recovery strategies for service failures of AI devices
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of travel and tourism marketing
39
(
2022
)
6
,
pp. 570-587
Persistent link: https://www.econbiz.de/10014234598
Saved in:
3
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
4
The role of impulsive behaviour and meta-perception in referral reward programs
Zhan, Mengmeng
;
Huang, Minxue
;
Li, Aoqi
;
Yang, Yvmeng
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014372555
Saved in:
5
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
6
On supply chain coordination for false failure returns : a quantity discount contract approach
Huang, Ximin
;
Choi, Sin-man
;
Ching, Wai Ki
;
Siu, Tak Kuen
; …
- In:
International journal of production economics
133
(
2011
)
2
,
pp. 634-644
Persistent link: https://www.econbiz.de/10009299866
Saved in:
7
Making your online voice loud : the critical role of WOM information
Huang, Minxue
;
Cai, Fengyan
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10009267018
Saved in:
8
Does delaying service-failure resolution ever make sense?
Zhou, Yuanyuan
;
Tsang, Alex S. L.
;
Huang, Minxue
;
Zhou, Nan
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10010238358
Saved in:
9
Recovery strategy for group service failures : the interaction effects between recovery modes and recovery dimensions
Zhou, Yuanyuan
;
Huang, Minxue
;
Tsang, Alex S. L.
;
Zhou, Nan
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1133-1156
Persistent link: https://www.econbiz.de/10009786604
Saved in:
10
Group service recovery strategies effectiveness : the moderating effects of group size and relational distance
Zhou, Yuanyuan
;
Tsang, Alex S. L.
;
Huang, Minxue
;
Zhou, Nan
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2480-2485
Persistent link: https://www.econbiz.de/10010402748
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