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Strategizing green marketing in times of uncertainty : does it pay off?
Papadas, Karolos A.; Piha, Lamprini; Davvetas, Vasileios; … - In: European journal of marketing 58 (2024) 10, pp. 2169-2198
Persistent link: https://www.econbiz.de/10015198410
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Global social networking sites and global identity : a three-country study
Makri, Katerina; Papadas, Karolos; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 130 (2021), pp. 482-492
Persistent link: https://www.econbiz.de/10012544864
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The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
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Effective messages for public health campaigns
Kechagia, Adamantia; Tsourvakas, George; Piha, Lamprini - In: Journal of contemporary marketing science 8 (2025) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10015422729
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The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
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The influence of employee accent on customer participation in services
Bourdin, David; Sichtmann, Christina; Davvetas, Vasileios - In: Journal of service research 27 (2024) 2, pp. 194-212
Persistent link: https://www.econbiz.de/10014580418
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The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
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How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 4, pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
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Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios; Ulqinaku, Aulona; Katsikeas, … - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928