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Green marketing practices and...
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76
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75
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74
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72
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70
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58
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57
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56
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55
Manasan, Rosario G.
55
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55
Thee, Kian Wie
55
Karlan, Dean
54
Warr, Peter George
54
Banerjee, Abhijit V.
52
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52
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52
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52
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51
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Eng, Pierre van der
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International Journal of Energy Economics and Policy : IJEEP
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Industrial marketing management : the international journal for industrial and high-tech firms
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World Bank E-Library Archive
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Philippine journal of public administration : journal of the College of Public Administration
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Journal of Asian finance, economics and business : JAFEB
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International journal of economics and financial issues : IJEFI
154
Journal of marketing communications
149
Journal of marketing management : MM
148
European journal of marketing : EJM
145
Prisma <Jakarta> : Indonesian journal of social and economic affairs
143
Europäische Hochschulschriften / 5
142
Journal of the Academy of Marketing Science
136
Asian survey : a bimonthly review of contemporary Asian affairs
134
Marketing intelligence & planning
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The Philippine review of economics and business : a joint publ. of the School of Economics and the College of Business Administration, University of the Philippines
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NBER working paper series
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129
The journal of business & industrial marketing
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Philippine studies : historical & ethnographic viewpoints
118
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117
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ECONIS (ZBW)
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BASE
88
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1
Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq
- In:
Journal for global business advancement : JGBA
10
(
2017
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
Saved in:
2
How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har
;
Goh Yen Nee
;
Shaizatulaqma Kamalul Ariffin
; …
- In:
International journal of sustainable strategic management
7
(
2019
)
1/2
,
pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
Saved in:
3
Analysing the impact of green marketing mix on consumer purchase intention
Kaur, Ravinder
;
Mishra, Suyash
;
Yadav, Shivani
;
Shaw, Tanya
- In:
International journal of Indian culture and business …
25
(
2022
)
3
,
pp. 403-425
Persistent link: https://www.econbiz.de/10013255922
Saved in:
4
Measuring the impact of eco-friendly or green marketing on buying behaviour of Indian consumers
Sabharwal, Dhruv
;
Narula, Sumit
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
2/3
,
pp. 225-240
Persistent link: https://www.econbiz.de/10015057585
Saved in:
5
Green marketing mix and repurchase intention : the role of green knowledge
Mahmoud, Mahmoud Abdulai
;
Seidu, Alimatu Sadia
; …
- In:
African journal of economic and management studies
15
(
2024
)
3
,
pp. 501-518
Persistent link: https://www.econbiz.de/10015064590
Saved in:
6
Organizational capability, market perspective, and green innovation adoption : insight from Indonesian food processing small and medium-sized enterprises
Najib, Mukhamad
;
Fahma, Farah
;
Suhartanto, Dwi
- In:
Journal of small business strategy
32
(
2022
)
2
,
pp. 51-66
Persistent link: https://www.econbiz.de/10015395563
Saved in:
7
Investigation of green marketing practices of UAE hypermarkets
Joghee, Shanmugan
;
Dubey, Anil Roy
;
Singh, Sonia
- In:
International journal of enterprise network management …
12
(
2021
)
4
,
pp. 367-381
Persistent link: https://www.econbiz.de/10012797772
Saved in:
8
Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Zhang, Mo
;
Phan The Cong
;
Sanyal, Shouvik
;
Wanich Suksatan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
Saved in:
9
Green marketing the Chinese way : insights from a medium-sized high-tech daily chemical firm
Song-Turner, Helen
;
Courvisanos, Jerry
;
Zeegers, Margaret
- In:
Journal of Asia Pacific business
15
(
2014
)
2
,
pp. 164-192
Persistent link: https://www.econbiz.de/10010381497
Saved in:
10
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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