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continuance intention, R2 = 53% of satisfaction, R2 = 50.5% of perceived usefulness, and R2 = 9% of perceived decision effort, and ….1% in customer satisfaction, and D3.2% in perceived usefulness). The salient effect of perceived decision quality signifies … literature. The proposed OPR continuance model, incorporating the post-adoption beliefs of perceived usefulness, perceived …
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Purpose - In the context of omnichannel distribution development, this study aims to understand how and why trying products out helps people make good purchase decisions (i.e. decisions that they do not regret later). Design/methodology/approach - The paper uses mixed methods consisting of an...
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