"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors...

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Chapter 1 The Digital Economy and Unexpected Disruptions -- Disruptions Driving Complex Consumer Dynamics -- Impact of the Digital Economy -- What Does All This Mean? -- Shifting to...

An updated new edition of the comprehensive guide to better business forecasting Many companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand...

Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index