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Polysemy in Advertising
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Consumer behaviour
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Puntoni, Stefano
69
Schroeder, Jonathan E.
62
Ritson, Mark
15
Borgerson, Janet L.
14
Dutta, Shantanu
11
Levy, Daniel C.
11
Bergen, Mark
10
Langhe, Bart de
9
Van Osselaer, Stijn M. J.
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Zbaracki, Mark
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Zwick, Detlev
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De Freitas, Julian
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Giesler, Markus
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Tavassoli, Nader T.
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Wu, ZhiYan
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Botti, Simona
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Hermann, Erik
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Sweldens, Steven
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Walker Reczek, Rebecca
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Warlop, Luk
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Denegri-Knott, Janice
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Fernandes, Daniel
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Fuchs, Christoph
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Giuliano, Paola
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Hamilton, Rebecca W.
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Hooge, Ilona E. de
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Lenoir, Anne-Sophie I.
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Leung, Eugina
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Paolacci, Gabriele
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Reed, Americus
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Reed, Americus, II
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Urminsky, Oleg
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Uğuralp, Ahmet Kaan
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Verbeke, Willem J. M. I.
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Wertenbroch, Klaus
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Harvard-Business-Manager : das Wissen der Besten
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Journal of macromarketing
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2
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Journal of the Association for Consumer Research : JACR
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Routledge companions in business, management and accounting
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Consumer psychology review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
Gendering theory in marketing and consumer research
1
Handbook of qualitative research methods in marketing
1
Harvard Business School Marketing Unit Working Paper
1
Imagining organizations : performative imagery in business and beyond
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
1
Journal of Historical Research in Marketing
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
2
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
3
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
Saved in:
4
Critical visual analysis
Schroeder, Jonathan E.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 303-321)
.
2006
Persistent link: https://www.econbiz.de/10003445859
Saved in:
5
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
Saved in:
6
Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
7
Critical marketing : insights for informed research and teaching
Schroeder, Jonathan E.
- In:
Critical marketing : defining the field
,
(pp. 18-29)
.
2007
Persistent link: https://www.econbiz.de/10003534396
Saved in:
8
Style and strategy : snapshot aesthetics in brand culture
Schroeder, Jonathan E.
- In:
Imagining organizations : performative imagery in …
,
(pp. 129-151)
.
2012
Persistent link: https://www.econbiz.de/10009313018
Saved in:
9
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
10
Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
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