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Investigating factors affecting Chinese tertiary students' online-startup motivation based on the COM-B behaviour changing theory

Li, Lifu; Kang, Kyeong; Sohaib, Osama - In: Journal of entrepreneurship in emerging economies 15 (2023) 3, pp. 566-588

Persistent link: https://www.econbiz.de/10014311160

Graduates' intention to develop live commerce : the educational background perspective using multi-group analysis

Kang, Kyeong; Li, Lifu; Sohaib, Osama - In: Entrepreneurial business and economics review : EBER 11 (2023) 1, pp. 113-126

Objective: This study explores graduates' intention to develop live commerce based on the theory of planned behaviour (TPB) and it analyses influencing factors based on attitude, subject norm, and perceived control aspects. Moreover, it focuses on the impact of graduates' educational background...

Persistent link: https://www.econbiz.de/10014289234

Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures : a S-O-R model

Sohaib, Osama; Kang, Kyeong - In: International journal of electronic business 12 (2015) 2, pp. 142-161

Persistent link: https://www.econbiz.de/10011458138

Uncertainty avoidance and consumer cognitive innovativeness in e-commerce

Sohaib, Osama; Kang, Kyeong; Miliszewska, Iwona - In: Journal of global information management : an official … 27 (2019) 2, pp. 59-77

Persistent link: https://www.econbiz.de/10012017828

Ethnic minority group college students' liberal and conservative attitudes to online start-ups: regional difference perspective

Li, Lifu; Kang, Kyeong - In: Journal of entrepreneurship in emerging economies 16 (2024) 6, pp. 1533-1554

Persistent link: https://www.econbiz.de/10015206976

How do family support factors influence college students' online-startup thinking?

Li, Lifu; Kang, Kyeong - In: Journal of entrepreneurship in emerging economies 17 (2025) 2, pp. 215-238

Persistent link: https://www.econbiz.de/10015210665

Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model

Li, Lifu; Kang, Kyeong - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 570-582

Persistent link: https://www.econbiz.de/10015138107

Factors affecting online consumers' cultural presence and cultural immersion experiences in live streaming shopping

Li, Lifu; Kang, Kyeong; Feng, Yafei; Zhao, Anqi - 2024

Persistent link: https://www.econbiz.de/10015137880

Effect of the social and cultural control on young Eastern ethnic minority groups' online-startup motivation

Li, Lifu; Kang, Kyeong - In: Entrepreneurship research journal : ERJ 14 (2024) 2, pp. 491-514

Persistent link: https://www.econbiz.de/10014526449

Why ethnic minority groups' online-startups are booming in China's tight cultural ecosystem?

Li, Lifu; Kang, Kyeong - In: Journal of entrepreneurship in emerging economies 15 (2023) 2, pp. 278-300

Persistent link: https://www.econbiz.de/10014310809