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How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers

Ozcan, Timucin; Gunasti, Kunter - 2022

Drawing on numerical cognition research, weidentify a set of multi-context numbers (MCN) that originatefrom the decimal (10), duodecimal (12) and sexagesimal(60) numeral systems frequently used in numerousdomains (e.g., 10, 12, 20, 24, 60, 360, 100). We proposeand show that inclusion of MCN in...

Persistent link: https://www.econbiz.de/10014113514

The crucial role of reference numbers on consumers' product preferences

Gunasti, Kunter; Ozcan, Timucin; Howlett, Elizabeth - In: Journal of business research : JBR 168 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014434878

Consumer reactions to round numbers in brand names

Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322

Persistent link: https://www.econbiz.de/10011486544

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions

Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 30 (2019) 2, pp. 207-217

Persistent link: https://www.econbiz.de/10012059971

How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers

Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10012060058

How reaching numerical roundness on subgoals affects the completion of superordinate goals

Ozcan, Timucin; Hair, Michael; Gunasti, Kunter - In: Journal of business research : JBR 177 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014550955

Understanding common attribute devaluation in multifunctional products

Ozcan, Timucin; Sheinin, Daniel A. - In: Journal of marketing theory and practice 21 (2013) 4, pp. 389-403

Persistent link: https://www.econbiz.de/10010231857

Effects of complete products on consumer judgements

Ozcan, Timucin; Sheinin, Daniel A. - In: The journal of product & brand management 21 (2012) 4, pp. 246-254

Persistent link: https://www.econbiz.de/10009625134

Consumer attitudes toward counterfeit products : three-country analysis

Ozcan, Timucin; Larraufie, Anne-Flore Maman; Turk, Zehra - In: Journal of euromarketing 21 (2012) 2/3, pp. 91-109

Persistent link: https://www.econbiz.de/10009728883

Effects of complete products on consumer judgments

Ozcan, Timucin; Sheinin, Daniel A. - In: The journal of product & brand management 21 (2012) 7, pp. 499-507

Persistent link: https://www.econbiz.de/10009685953