Online social media marketing is of strategic importance to companies producing consumer-based technical products. Existing (offline) marketing theory must be adapted to a new consumer reality enabled by technologies such as Twitter. In this context, my research addresses an important unknown,...

Crowds can be used to generate and evaluate design solutions. To increase a crowdsourcing system’s effectiveness, we propose and compare two evaluation methods, one using five-point Likert scale rating and the other prediction voting. Our results indicate that although the two evaluation...

China's Maritime Rise as a Historical Trend. - Seiten 1-30. - The Great Maritime Power Dream: Challenges and Problems. - Seiten 31-68. - Evolution of International Sea Power: Trend and Influence. - Seiten 69-96. - Peaceful Growth: Dilemma and Prerequisites. - Seiten 97-115. - Learning from. -...

We tested a technique for creative problem solving, which used crowd-based genetic algorithms; one crowd generated initial ideas, another crowd evaluated the quality of these ideas, and yet another crowd combined pairs of ideas selected by the computer. The pairs were selected through a...