In Hungary, a growing number of consumers have recently recognized the importance of healthy eating habits in disease prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a bright future and their market is expected to...

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...

In order to succeed, universities are forced to respond to the new challenges in the rapidly changing world. The recently emerging fourth-generation universities should meet sustainability objectives to better serve their students and their communities. It is essential for universities to...

Identification of drivers of new product success and analysis of their relations are very critical for companies to be successful in their core markets. It is agreed in the literature that firm strategy (marketing synergy, technology synergy), process characteristics and product characteristics...

Trade has always been the engine of growth. With increased trade openness, its role in world economy is more important than ever. After reviewing the development of trade and commercial theories, and analysing trends in international trade we set out to investigate the foreign trade of Hungary...

The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due to the recent COVID-19 crisis that has accelerated the expansion of e-commerce. A growing number of webshops...

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance of marketing in corporate practices; undercover the...