Startups partnering with corporations compete with one another for the latter’s attention. Based on an inductive study of concurrent partnerships between startups and one established firm as part of a programmatic initiative of the latter, we explore how startups differ in terms of (i)...

Startups that partner concurrently with a large corporation must compete for the latter’s attention. We extend the attention-based view from an intraorganizational to an interorganizational context, exploring how startups differ in the amount of attention they receive, their actions to attract...

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Prologue Microsoft's Startup Partnering Journey -- Microsoft: A Case Study in Startup Partnering -- Phase 1 Getting Startup Partnering Off the Ground -- Phase 2 Extending and Deepening Startup Engagement -- Phase 3...