Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through … their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the … delivery of customer service. The major cause of conflict for logistics and marketing interface is related to 5Ps (product …

The sales and marketing integration has a direct and significant impact on customers and the revenue-earning potential … of the organization. This research demonstrates the benefits of a close integration between sales and marketing and … evaluates its impact on the organization performance. Sales and marketing integration is a complex and multi-faceted construct …

marketing activities. Six Sigma approach adds measurable value to sales and marketing performance and helps in increasing market … Six Sigma in sales and marketing, there is a need for removing departmental silos; developing a passion for measuring … deployment in sales and marketing includes better information sharing to make improved decisions and ultimately sustain the …

marketing activities. Six Sigma approach adds measurable value to sales and marketing performance and helps in increasing market … Six Sigma in sales and marketing there is need for removing departmental silos; developing a passion for measuring company … sales and marketing includes better information sharing to make improved decisions and ultimately sustain the growth as it …