Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...

Abstract: Change adaptability reflects intelligence and learning capacity. Mistakes are powerful in relation to teaching potency and learning efficacy, but they are not likely to be accepted by organizations. This has become a serious organizational problem. Is it possible to learn without...

In the knowledge economy era, knowledge production and dissemination are of key interest to individuals, organizations, and economies. Tacit knowledge results from experience, leading to innovation.The learning culture can facilitate the transformation of errors into experiences. This study...

Purpose: This study aims to present the overview of intellectual capital creation micro-mechanisms concerning formal and informal knowledge processes. The organizational culture, transformational leadership, and innovativeness are also included in the investigation as ascendants and consequences...

Brand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such...

Self-taken pictures called “selfies” shared on social media have become a worldwide phenomenon. This is due to the increased need for a human being to share to our people their daily lives and to build their own personal brand in a networked world. Despite that, the subject of personal...