This study examines how the marketing mix influences the diffusion of demand for new and innovative products using the framework developed by Frank Bass (1969). The Bass Model was chosen because it is widely accepted within academia as a structured and disciplined approach for forecasting the...

The existence of investor herding behavior has been documented in many studies. In this study the causes and extent of investor herding behavior for DOW firms is analyzed for the years 2007 to 2011. Herding starts with influential investment initiators who attract early imitators, who in turn...