Organizations continue to invest in marketing strategies through various social media platforms in order to enhance engagement. Building engagement is said to help companies to gain more profit and contribute to their social responsibility (Du et al. 2010). Users follow companies for access to...

Organizations seeking to improve user engagement continue to invest in fan pages on social media platforms anticipating that in a progressive global marketplace users will utilize these technologies, which will enhance organizational competitive advantages. With the steady growth of the number...

Knowledge management and data mining techniques have been widely used in many important applications in both scientific and business domains in recent years. The importance of forecasting has also been exposed in many practical zones. Considering that accurate forecasts are the base for correct...

Organisations continue to invest in fan pages on social media platforms to improve user engagement. However, less than 1% of fans actively engage with brands online (Nelson-Field et al., 2012). Though a firm fan page has become an integral part of any firm's social media strategy, we are yet to...