How should convenience store operators like Thailand's CP-ALL construct its value chains? What does economic theory teach us about an under-modelled area of management theory (namely value chains)? In this paper, we use a seemingly unrelated economic model analysing Vietnam to tell us something...

The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple...