This research paper strives to explore the relationships between organisational flexibility and employee commitment in companies' efforts to achieve customer satisfaction within the contemporary business environment in the service sector in Bulgaria. Specific point in measuring consumer...

Under conditions of dynamic market changes more and more companies seek to win the loyalty of their customers. One of the main factors, which determines the desire of customers to be involved in a long-term relationship with a particular supplier is the level of their satisfaction. In that sense...

The purpose of this report is to assess the relationship between globalization and brand extension factors, and their influence over the image evolution of the sports car manufacturer Porsche with a practical example of the company business in Bulgaria. The study also intends to provide...

The purpose of this report is to assess the business operations of the General Motors Southeast Europe (GMSE) Representative Office in Bulgaria by putting them into the framework of contemporary economic circumstances (2008-2009) and consequently-provide strategic recommendations. Essentially,...

This article aims at identifying major problems of Bulgarian state higher education. It provides critical analysis of government education policy and evaluation of current state of higher education institutions in Republic of Bulgaria. Analysis starts from the viewpoint that each market oriented...

Intellectual capital and knowledge are emerging as a significant competitive advantage in contemporary business as they directly influence a company’s efficiency. The role of institutions of higher education in the context of the modern information society requires a new approach to the...

The chief objective of this study is to critically review the underlying concepts of different change management approaches and provide a framework for understanding their impacts on organizational reformation. The study also incorporates real life case from Bulgaria highlighting important...

Stealth marketing has been witnessing growing recognition during the last decade. However, the results from its application remain a daunting task for marketers as they cannot be measured accurately given that such campaigns are very rarely disclosed. The aim of this article is to present the...

The paper presents a critical literature review of the main concepts of hotel revenue management (RM) and current state of theoretical research. It emphasizes on the different directions of hotel RM research and focuses comprehensively on the elements of the hotel RM system and the stages of RM...