The purpose of this study determines the cause related marketing practices in Fast Moving Consumer Goods industry. Further this study investigates the relationship among the determinants of CRM and demographic variables. The sample size of this study was 629. The concern respondents were the...

The objective of this study is to determine the level of application and perception of finance executives and analysts regarding the investment appraisal techniques in Pakistani corporate sec tor in the light of theory. This study also investigates major constraints on capital investment. In...

The purpose of this research is to investigate causal relationship between economic growth and major indicators of financial crisis - inflation rate, interest rate and the volume of foreign debt - in Pakistan. This study also highlights the stability of the relationship between indicators of...

This paper attempts to investigate whether young graduates possess the leadership style that is pre-requisite to become entrepreneur. The paper further examines the role of higher education towards the desire of new venture creation among young graduates in developing economies specially. This...

The objective of this study is to identify different factors that impact consumer behavior on the basis of a decision making style. The sample size of this study was 250 questionnaires. The data were collected through a 5 point Likert scale questionnaire. SPSS was used to analyze the data....

The study reviews the core areas of the finance functions and their level of applications in Pakistani corporate sector. A total of seventy questionnaires were distributed in different companies but fifty three were received and forty nine were processed and the potential respondents were the...

The objective of this study is to determine the risk and return relationship on the basis of univariate modeling approach. This study is helpful to analyze the asymmetric nature of data including the seasonal affect and non linear properties in risk and return relationship scenario. In this...

The purpose this study is to highlight the application of working capital policy and the performance assessment financial ratios and to determine their relationship with organization performance. The target respondents were the finance executives/financial analysts of the companies. 64 properly...

Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent...