Emotions can influence charity donation decisions in ways that people and policy makers might prefer they did not. For example, our studies demonstrate that people who are exposed to a sequence of emotionally described humanitarian crises, donate more resources to crises that just happen to...

How do consumers reconcile conflicting motives for social group identification and individual uniqueness? Four studies demonstrate that consumers simultaneously pursue assimilation and differentiation goals on different dimensions of a single choice: they assimilate to their group on one...