Small businesses play a significant role in the Australian economy, yet an increasing number of them are home based and relatively small operations. These home based businesses, (HBBs) actually account for some 67% of the small business sector in Australia. Due to their large number, they are a...

Home based businesses have become an important part of the business scene and make effective economic contribution to their region. Governments at all levels are beginning to recognise their contribution to diversity, especially in large suburban areas lacking in any commercial activity. This...

This paper investigates students working on case analysis as a part of the summative assessment in an undergraduate marketing subject, with the aim of developing student’s analytical, strategic thinking, problem solving skills and knowledge of marketing principles. The results indicated that a...

Students’ attitudes and behavioural outcomes are of important concern to the education providers. This study examined how student perceptions in regards to the stress attitude, study behaviour, relationship with education provider, and overall attitude would vary over time as students progress...

The conduct of customer and visitor satisfaction studies is the key to understanding if individual expectation and satisfaction levels are being adequately met in both the competitive and the public goods markets. In leisure markets generally and especially those involving free public goods,...

Abstract: The adoption of Information and Communication Technology (ICT) in Tertiary Institutions in Singapore are well advanced and modern teaching and learning practices with a high level of ICT use are being successfully integrated with elements of the traditional on-campus lectures and...

The last decade has seen increasing diversity in the Australian tertiary scene, characterised by competition in domestic and global markets. Universities are attempting to extricate themselves from the rigidity of intense regulation to enable the growth of a diverse range of strategies, from the...

There is much evidence in the literature that small business growth has long been regarded as critically important for the economy and for employment growth. This paper focuses initially on an analysis of the impediments to business growth identified from the survey responses of small businesses...

This study was designed to understand the tourist expectations and satisfaction levels with this destination and how visitors determine value for money and the extent to which this impacts on recommending behaviour. Visitor satisfaction studies provide the primary source of data about how the...