In an economy which is facing more and more the consequences of the international financial crisis, one should find solutions to answer the population's credit demands first and foremost. Since the banks' crediting conditions have become harder, their clients started looking for alternative...

The aim of this paper is to emphasize the importance of knowledge based economy, in this time characterized by fast changes and sometimes radical changes, it is impossible to resist without adapting, both people and the organizations too. The matter of the paper develops knowledge based economy...

In the context of our future development and integration into the European Union, the organizations are searching for new, attractive and advantageous solutions and ways of development. Most frequently they succeed in achieving their goals, a proof being their numerous innovative, original ideas...

Public and consumers receive products’ and services’ information and migrate, in the current period, from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid...

It’s time for the Romanian organizations to know what foreign companies have found along time. Without innovation, a company cannot survive! The innovation index is different from a sector to another, achieving, for example, even 100% in the field of read-made clothes. Innovation is like a...

The reality of public administration system in Romania shows that, in addition to normal and fair activities, negative aspects are to be noticed, which start from the misconduct of civil servants and end with a very slow or no progress solving of the encountered problems. A cause of these...

The contemporary reality proves the fact that marketing is in a continuous process of development and extension, managing to enter all the fields of activity, all the spheres of human preoccupations, without any exception. The extension of the marketing role in society becomes evident not only...