This research investigates consumer purchase intention for halal certified products in India and the motives which influence the consumption behavior of these consumers. Globally, marketers and researchers have discovered a consumer segment that is halal market, with a very high potential. The...

This paper analyses and examines the current situation, recent developments, issues and challenges for management education in India from perspective of marketing management. The paper highlights the current position of business education and relates its implications for current job market and...

The evolutionary concept of microfinance came into being in 20th century as an alternate to traditional financial services offered by banks. The objective of microfinance was to help vulnerable section of society who remained outside the formal banking sector. The system proved to be beneficial...

The concept of Corporate Social Responsibility (CSR) underwent a overhaul in India for certain large, stable companies post the passing of the Companies Act, 2013. It transited from being a voluntary, sporadic exercise to mandated, objective, structured, transparent and accountable compliance -...