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Product placement and integrated marketing communications effects on an informational TV program

Corkindale, David; Neale, Michael; Bellman, Steven - In: Journal of advertising 52 (2023) 1, pp. 75-93

Persistent link: https://www.econbiz.de/10014233765

Considerations for conducting successful advertising expenditure tests

Corkindale, David - In: Journal of the Market Research Society : JMRS 18 (1976) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10002033844

Setting objectives for advertising

Corkindale, David - In: European journal of marketing : EJM 10 (1976) 3, pp. 109-126

Persistent link: https://www.econbiz.de/10002033850

Discovering how brands grow

Corkindale, David - In: The marketing review 11 (2011) 4, pp. 337-345

Persistent link: https://www.econbiz.de/10009428160

Are marketers only half right?

Corkindale, David - In: The marketing review 9 (2009) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10003819083

Towards a business model for commercializing innovative new technology

Corkindale, David - In: International journal of innovation and technology … 7 (2010) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10003948717

Advertising thresholds and wearout

Corkindale, David; Newall, John - In: European journal of marketing : EJM 12 (1978) 5, pp. 329-378

Persistent link: https://www.econbiz.de/10002033838

Towards a Business Model for Commercializing Innovative New Technology

Corkindale, David - 2010

This review paper initially explains that the commercialization of an innovative new technology needs to be underpinned by an appropriate business model. The paper summarizes what has been previously proposed to be the components of a business model and makes the case that an extra one needs to...

Persistent link: https://www.econbiz.de/10013139941

A partnering business model for technology transfer : the case of the Muenster University of Applied Sciences

Dottore, Antonio G.; Baaken, Thomas; Corkindale, David - In: International journal of entrepreneurship and … 12 (2010) 2, pp. 190-216

Persistent link: https://www.econbiz.de/10008662494

How "critical" are the critical success factors (CSFs)? : examining the role of CSFs for ERP

Ram, Jiwat; Corkindale, David - In: Business process management journal 20 (2014) 1, pp. 151-174

Persistent link: https://www.econbiz.de/10010246786