Although it is widely acknowledged that ad rankings matter in sponsored search advertising (SSA) in both academia and industry, its potential effect on people’s attitudes toward advertising remains as an overlooked issue. This study proposes and tests a conceptual model examining the role of...

Social media advertising has become an important source for Internet giants (e.g., Facebook and Twitter), and in the meanwhile, an imperative advertising outlet for global and local businesses. Recently, anecdotal evidence suggests that native advertising in social media has been considered...