The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid Jamshed, Alkaram, Sana Safinaz and Bonanza Satrangi. The independent variables in the study are...

Purpose: The objective of this study is to see the mediating effect of innovative culture and organizational learning between leadership styles and organizational performance in Malaysian SMEs. Design/methodology/approach: Questionnaires were used to collect data from owners/managers and 950...

The purpose of this research is to determine the relationship between theory of planned behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase intention. Consumer purchase intention mediates the relationship between TPB and TAM elements and online shopping behavior....

Objective: Our purpose was to determine the mediating role of organizational capabilities between organizational culture, entrepreneurial orientation, and organizational performance of small and medium-sized enterprises (SMEs) in Pakistan. Research Design & Methods: A total of 384 questionnaires...

Purpose This paper draws on resource-based theory (RBV) to examine the impact of the management control system (MCS) package on business performance through the mediating role of entrepreneurial competencies and the interaction role of business strategy in small and medium-sized enterprises...

The purpose of this chapter is to present tools and techniques for modeling and managing business processes. For this, business process modeling is defined and classified according to two levels of detail. These categories are chained together with the help of a transformation technique, which...