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Analysis is of a 1992 national level household sample survey data collected from the female recipients of collateral-free loans of three relatively large rural development agencies in Bangladesh - GB, BRAC, and BRDB
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This research report proposes a novel conceptual distinction between two motivations to post user-generated content – social motivation and informational motivation – and tests five linguistic features characterizing user-generated content that was posted driven predominantly by one of these...
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This research demonstrates a visual phenomenon with broad implications for pro-social behavior promotion. We find that the color saturation of marketing communication encouraging pro-social behavior can influence its effectiveness. We suggest that higher color saturation signals vigor and power,...
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