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How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong; Kim, Jihye - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
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The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 5, pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
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Destination authenticity as a trigger of tourists' online engagement on social media
Kim, Min-Seong; Kim, Jihye - In: Journal of travel research : a quarterly publication of … 59 (2020) 7, pp. 1238-1252
Persistent link: https://www.econbiz.de/10012268371
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Corporate social responsibility as a determinant of long-term orientation
Kim, Min-Seong; Pennington-Gray, Lori; Kim, Jihye - In: The service industries journal 40 (2020) 3/4, pp. 243-267
Persistent link: https://www.econbiz.de/10012208497
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Artificial intelligence in voice assistants : user benefits explored
Kim, Min-Seong; Kim, Jihye - In: International journal of consumer studies 48 (2024) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014531540
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Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye; Kim, Min-Seong - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
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From empathetic hearts to digital hands : a study of compassion and donation behavior in social media advertising
Kim, Min-Seong; Kim, Jihye - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015100810
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How do calorie-ending and price-ending matter in the food consumption decision making?
Kim, Jihye; Kim, Min-Seong - In: International journal of consumer studies 46 (2022) 3, pp. 731-743
Persistent link: https://www.econbiz.de/10013176913
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The Role of Grit in Enhancing Job Performance of Frontline Employees: The Moderating Role of Organizational Tenure
Kim, Minseong; Lee, Jungmin; Kim, Jihye - In: Advances in hospitality and leisure, (pp. 61-84). 2019
This study investigates the role of grit in a work setting as well as interrelationships among work-related constructs among frontline employees of hotels. Based on the framework of grit and work-related constructs, this study proposes and tests a model that attempts to understand the dynamic...
Persistent link: https://www.econbiz.de/10015090582
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From sweatshop to fashion shop : Korean immigrant entrepreneurship in the Argentine garment industry
Kim, Jihye - 2021
Introduction -- To the Farthest Country: When and Why Koreans Moved to Argentina -- The Host Country: Argentina -- From Agriculture to Apparel: The Entry of Koreans into the Argentine Garment Industry (1960s-1970s) -- From Production to Distribution: Expansion of the Korean Garment Business...
Persistent link: https://www.econbiz.de/10012550080