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Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits

Sharma, Poonam - In: International journal of entrepreneurship and … 20 (2016) 5/6, pp. 360-368

Persistent link: https://www.econbiz.de/10011737515

Family welfare programme in India : (development and organization, administration and performance, impact and evalutation)

Sharma, Poonam - 1989

Persistent link: https://www.econbiz.de/10000778479

A comparative study of Indian and federal (US) income tax laws with reference to individual assessee

Sharma, Poonam - In: Finance India : the quarterly journal of Indian … 26 (2012) 3, pp. 941-948

Persistent link: https://www.econbiz.de/10009697120

Destination branding

Sharma, Poonam - In: International journal of Indian culture and business … 6 (2013) 1, pp. 79-89

Persistent link: https://www.econbiz.de/10009738129

Destination branding strategy : a case study of Madhya Pradesh

Sharma, Poonam - In: Global journal of business management : GJBM 13 (2019) 2, pp. 61-73

Persistent link: https://www.econbiz.de/10012172783

Consumer confusion and decision postponement in the online tourism domain : the moderating role of self-efficacy

Sharma, Anuradha; Pandher, Jagwinder Singh; Prakash, Gyan - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 1092-1117

Persistent link: https://www.econbiz.de/10014364000

Organisational commitment and firm's performance in the Indian context

Bhatnagar, Jyotsna; Sharma, Anuradha - In: The changing face of people management in India, (pp. 261-284). 2009

Persistent link: https://www.econbiz.de/10003781626

Empowerment as a process of power enhancement

Bhatnagar, Jyotsna; Sharma, Anuradha - In: Paradigm : the journal of Institute of Management Technology 6 (2002) 1, pp. 68-79

Persistent link: https://www.econbiz.de/10003626787

Consumer confusion and negative eWOM in the e-hospitality marketplace : the moderated moderation model of gender and technology self-efficacy

Sharma, Anuradha; Pandher, Jagwinder Singh; Prakash, Gyan - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2161-2182

Persistent link: https://www.econbiz.de/10015053326

Consumer confusion and its consequences in the e-hospitality marketplace : the mediating role of negative emotions

Sharma, Anuradha; Singh, Jagwinder; Prakash, Gyan - In: Journal of service theory and practice 33 (2023) 4, pp. 488-510

Purpose Cluttered website layout and a poor presentation of information on limited web space are present on tourism websites as ineffective marketplace stimuli that give rise to the problem of consumers' confusion. Based on stimulus organism response theory (SOR), this research investigates the...

Persistent link: https://www.econbiz.de/10014302361