Narrow search
Showing 1 - 4 of 4
Cover Image
Consumers' willingness to pay for corporate social responsibility : theory and evidence
Narayanan, Sajith; Singh, Guru Ashish - In: International journal of consumer studies 47 (2023) 6, pp. 2212-2244
Persistent link: https://www.econbiz.de/10014427274
Cover Image
Can the marketing innovation of purpose branding make brands meaningful and relevant?
Narayanan, Sajith; Das, Jyoti Ranjan - In: International journal of innovation science 14 (2022) 3/4, pp. 519-536
Persistent link: https://www.econbiz.de/10013375168
Cover Image
Will legalizing corporate social responsibility get businesses to participate in welfare activities : the case of India
Narayanan, Sajith; Singh, Guru Ashish - In: Society and business review 19 (2024) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10014486905
Cover Image
From stimulus to response : understanding the causes and outcomes of consumer activism
Narayanan, Sajith; Singh, Guru Ashish - In: Journal of consumer behaviour 24 (2025) 2, pp. 820-845
Persistent link: https://www.econbiz.de/10015334452