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Success is not final : failure is not fatal : how failure versus success messaging leads to preference for masculine brands

Jones, Niusha; Kidwell, Blair; Hamby, Anne - In: Journal of marketing research 61 (2024) 2, pp. 330-348

Persistent link: https://www.econbiz.de/10014584209

It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking

Jones, Niusha; Hamby, Anne - In: Journal of advertising 53 (2024) 3, pp. 463-472

Persistent link: https://www.econbiz.de/10014575299

Not whodunit but whydunit : story characters' motivations influence audience interest in services

Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012887034

Not Whodunit but Whydunit : Story Characters’ Motivations Influence Audience Interest in Services

Hamby, Anne; Laer, Tom van - 2021

Service providers and consumer well-being advocates often share stories to promote audience interest in relevant behavior. This research examines how characters’ motivations for engaging in service-related behavior in such stories influence consumers’ interest in services. Across five...

Persistent link: https://www.econbiz.de/10013244690

Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research

Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642

Persistent link: https://www.econbiz.de/10014339497

A conceptual framework to structure research in strategic and social entrepreneurship

Hamby, Anne; Pierce, Meghan; Brinberg, David - In: Journal of Asia Pacific business 11 (2010) 3, pp. 166-178

Persistent link: https://www.econbiz.de/10008660802

Consumer transformation through volunteer service experiences

Mulder, Mark R.; Rapp, Justine M.; Hamby, Anne; Weaver, Todd - In: The service industries journal 35 (2015) 15/16, pp. 865-882

Persistent link: https://www.econbiz.de/10011416849

How consumer reviews persuade through narratives

Hamby, Anne; Daniloski, Kim; Brinberg, David - In: Journal of business research : JBR 68 (2015) 6, pp. 1242-1251

Persistent link: https://www.econbiz.de/10010529915

Reflecting on the journey : mechanisms in narrative persuasion

Hamby, Anne; Brinberg, David; Daniloski, Kim - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 11-22

Persistent link: https://www.econbiz.de/10011771814

International service learning as social value cocreation

Hamby, Anne; Brinberg, David - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 209-233

Persistent link: https://www.econbiz.de/10011591235