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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior

Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013401638

The impacts of omnichannel retailing properties on customer experience and brand loyalty : a study in the banking sector

Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: Cogent business & management 10 (2023) 2, pp. 1-25

Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the moderating role of transaction channels. Its centrality has been...

Persistent link: https://www.econbiz.de/10014503250

Seeking attention : an eye tracking study of in-store merchandise displays

Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574

Persistent link: https://www.econbiz.de/10011388065

Corporate brand image : technology and innovation in e-tailing

Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022

Persistent link: https://www.econbiz.de/10012609405

Commercial friendships between gay sales associates and straight female customers in luxury settings : a proposed theoretical framework

Rosenbaum, Mark S.; Russell-Bennett, Rebekah; Drennan, Judy - In: Journal of retailing and consumer services 27 (2015), pp. 179-186

Persistent link: https://www.econbiz.de/10011388124

Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen

Großkurth, Bernd - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002191522

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536

How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy

Bertrand, Marine; Glebova, Ekaterina - In: Athens journal of business & economics : AJBE 10 (2024) 3, pp. 183-216

Persistent link: https://www.econbiz.de/10014555825

An exploratory study on the perceived agility by consumers in luxury brand omni-channel

Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166

Persistent link: https://www.econbiz.de/10013541974

Sustainable Digital Marketing for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2025

Part 1: Foundations of Sustainable Digital Marketing -- Chapter 1: Postdigital iconicity of runways: redefining sustainability in high-end fashion marketing -- Chapter 2: Online brand communities: digitally sustaining fashion brands’ sustainability -- Chapter 3: Brand building using digital...

Persistent link: https://www.econbiz.de/10015408964