Caruana, Robert; Glozer, Sarah; Eckhardt, Giana M. - In: Journal of business ethics : JBE 166 (2020) 1, pp. 143-158
‘Fair trade’, ‘ethical’ and ‘sustainable’ consumption emerged in response to rising concerns about the destructive effects of hedonic models of consumption that are typical of late capitalist societies. Advocates of these ‘markets for virtue’ sought to supplant the insatiable...