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An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences
Mendini, Monica
;
Peter, Paula C.
;
Bitetti, Leandro
; …
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
4
,
pp. 395-417
Persistent link: https://www.econbiz.de/10015188306
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2
The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica
;
Peter, Paula C.
;
Gibbert, Michael
- In:
Journal of business research : JBR
91
(
2018
),
pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
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3
Marketing for social change
Mendini, Monica
;
Peter, Paula C.
- In:
Marketing and humanity : discourses in the real world
,
(pp. 206-228)
.
2019
Persistent link: https://www.econbiz.de/10012001381
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4
The new ethical consumer : the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being
Mendini, Monica
;
Peter, Paula C.
;
Honea, Heather
; …
- In:
The rise of positive luxury : transformative research …
,
(pp. 22-38)
.
2022
Persistent link: https://www.econbiz.de/10014232528
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5
Designing luxurious food experiences for millennials and post-millennials
Mendini, Monica
;
Batat, Wided
;
Peter, Paula C.
- In:
Developing successful global strategies for marketing …
,
(pp. 261-273)
.
2021
Persistent link: https://www.econbiz.de/10012521917
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6
Recognizing new complementarities before they become common sense : the role of similarity recognition
Gibbert, Michael
;
De Groote, Julia K.
;
Högl, Martin
; …
- In:
Organizational dynamics : a quarterly review of …
52
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014282281
Saved in:
7
The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate
Mendini, Monica
;
Peter, Paula C.
;
Maione, Salvatore
- In:
Journal of business research : JBR
143
(
2022
),
pp. 16-26
Persistent link: https://www.econbiz.de/10013194501
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